Executive Summary

Hidden Lake Distillery (formerly Whitefish Handcrafted Spirits) represents a unique turnaround opportunity in the craft spirits market. Following the acquisition of an award-winning but defunct distillery in November 2024, new ownership has successfully restarted production and nearly tripled distribution in under 90 days. This dashboard outlines our pivot to a lifestyle brand and our strategy to capture the "sober-curious" market.

Retail Expansion

184% Increase

From 19 to 54 Stores (3 Months)

Production Capacity

High Underutilized

Current Facility Ready for Scale

New Market Entry

Dec '25 Launch

Zero-Proof Rum (R&D Phase)

The Strategic Pivot

Previous Model: "Local Souvenir"

✕ Limited by town name ("Whitefish")
✕ Seasonal tourist dependency
✕ Failed business operations (May 2024)

New Model: "Hidden Lake Lifestyle"

✓ State-wide & Regional Appeal
✓ Inclusive (Zero-Proof Options)
✓ Experienced Management (Real Estate Turnaround)

Brand Identity & Portfolio

Our rebranding strategy moves away from hyper-local restrictions to honor the entirety of Montana's waters. "Hidden Lake" evokes exploration and purity. Below is our current award-winning lineup and our upcoming innovation for the non-alcoholic sector.

Flagship

Handcrafted Rum

Known for depth and finish. The foundation of our sales volume.

Legacy Award Winner

Botanical

Gentle Gin

A botanical profile appealing to both connoisseurs and casual drinkers.

Versatile Mixer

Agave Spirit

Smooth Tequila

A smooth agave spirit catering to the highest growth category in spirits.

Premium Finish

Coming Soon

Innovation

Zero-Proof Rum

Dealcoholized version of our flagship. Targeting the 'sober-curious'.

Launch: Dec 2025

Target Audience Expansion

Legacy Local Tourists (Limited)

→

The Explorer Outdoor Enthusiasts PNW & National

+

Sober-Curious Health Conscious (New Market)

Operational Capacity & Growth

We have secured the original production facility. Our primary operational advantage is the ability to scale significantly without major capital expenditure. Our distribution strategy leverages the Montana DOR warehouse system, where we have already demonstrated massive growth.

Retail Distribution Growth

Number of Stores Carrying Product (Montana)

Nearly 3x growth in < 3 months

Production Capacity Utilization

Current Monthly Output vs. Facility Potential

Facility can support estimated 300%+ increase

Zero-Proof Innovation Timeline

Partnership Formed

Partnered with dealcoholization specialist in Northern California.

Current Phase: Testing

10-gallon batch of flagship rum currently processing.

Dec 2025: Launch

Final product offered to local accounts and online.

Financial Plan & Funding Request

Table 62, LLC (dba Hidden Lake Distillery) operates with a conservative cost approach. We are seeking $40,000 in crowdfunding capital to fuel the rebranding effort and inventory expansion required by our distribution success.

Funding Request

$40,000

Crowdfunding via Limited Edition First Batch

Allocation of Funds

Projected Growth

Case Volume Projection (Conservative)

Strategy: 30% projected increase driven by Zero-Proof launch and interstate distribution, maintaining profit margins via existing facility utilization.

Management Team

Principal Owner / CEO

Experienced in scaling real estate brokerages. Bringing a turnaround methodology focused on conservative cost management, profit sharing for employee morale, and aggressive sales execution.

Head Distiller

Retained legacy distiller on flexible Independent Contractor basis. Ensures award-winning consistency without full-time overhead during growth phase.